Starting a business today is indeed a challenge. With the current economic situation, people are extremely careful with spending their money. They start to weigh which expenses are necessary and which ones are not. This makes starting up a business and sustaining its survival later on somehow difficult.
Regardless if the items or services sold are important or not, the key is to persuade the target market to purchase it. How does one do that? There are two answers to the question: conventional marketing and Internet marketing.
Of course, marketing the product and service will branch out other questions. The first question is how to do it while the second question is how much will it cost.
Conventionally, marketing uses advertising tools. These advertising tools make use of three major media. Print medium uses printed advertisements placed in materials such as magazines and newspapers. Radio medium, on the other hand, are audio clips ranging from 10-15 seconds played on selected time slots usually in between segments of a program. This is the same for television medium. The difference is that there are visuals in a television advertisement. The length of the advertisements is also longer and can range from 30-60 seconds.
The cost of the production and placement of advertisements in this medium is a problem. Producing the advertisement, especially the ones to be shown in the television, will definitely include a great amount of money. The price for the placement and positioning is another story. The better the placement means the higher the price. The question goes again to starting businesses. Will marketing using conventional media be practical?
If conventional marketing may not sound like a good idea, Internet marketing is the next option. With rapidly advancing technology, there’s no wonder that entrepreneurs and marketers have maximized the use of the Internet by using it as a new medium. Search engine marketing and social media marketing are just a few of marketing strategies used in the World Wide Web.
Search engine marketing uses search engine optimization. This means creating media mileage by releasing articles that are optimized for search using search engines. Keywords are used to make the article ready for search. When the contents are search engine optimized, it means that there are higher page rankings. Once the target market searches the Internet using keywords and search engines, the page with high rankings appear on the top of the list. A high Google search engine ranking means that more people can visit the site set up for the business.
In the method Social media marketing, knowledge about the product is disseminated through the use of social marketing sites such as Twitter. The advantage if using this method is that many people are hooked up in visiting sites like this. This makes it a perfect ground for marketing as there are millions of eye balls to be persuaded to avail of the services offered.
With Internet marketing, the chances of reaching the target market are increased since almost everyone today has an access to the internet. The best news is that costs for Internet marketing methods are not as high as conventional marketing methods.