Outdoor advertising in Australia has mostly been about billboards and signages till now. The traditional modes of indoor advertising continue, with digital marketing leading the way now, but this is slowly making its way into advertising outdoors as well. It has made its foray into advertising outdoors with the launch of the outdoor digital screen that packs in hundredfold the punch of ordinary billboards.
Advantages of digital screens
These screens are hard to miss and even harder to ignore. They are visually appealing and attention grabbing. Being available in high-definition LED formats make the images displayed even sharper and clearer, bringing into sharp focus each and every detail of the product that is being advertised. This makes it easier for people to connect with the product and remember the brand as well. Not only does greater brand recognition take place, it also results in greater interest in the product, resulting in a spike in sales over a very short period of time.
The latest forms of outdoor digital advertising
No longer do digital screens have to be stationary like billboards. Today, digital screens are being installed in vehicles of different types. The advantages of this are that they can be placed in different locations, parked in different places, driven around in different places, so that the advertisement gets maximum exposure with the maximum number of people in the maximum number of places in minimum time. This means greater value for money and cost effectiveness for advertisers or businesses as well.
Different forms of outdoor digital advertising
If you are worried about the carbon footprint involved in driving a truck or other vehicle with advertisements all day, then all you need to do is look into the possibility of getting a walking billboard or bicycle boards for advertising. These do not consume any fuel, of course, and are zero emissions. They do have the same advantages of the other forms of advertising and perhaps more!
Advantages of walking or bicycle billboards
With these billboards, you can have your advertisement reach directly to the heart of your target audience, even reach those areas which are hard to access for vehicles otherwise. You can reach into parks, events, and other places and interact directly with the target audience through the walking billboards or bicycle billboards.
Through these forms of advertising, you are also able to give out a message of environmentally friendly and responsible advertising, which will only help to enhance your brand image, leading to greater product loyalty.
These forms of advertising have the same technological benefits of others, such as GPS tracking and reporting for greater control, tracking, and management of the route, etc., for advertising. Being backlit and having audio only increases the attractiveness of this mode of advertising. It makes it easily visible even at night. Being 3-sided it has a 360-degree impact, which makes it visible from all sides.